Once a bronzing powder, cream, gel or liquid is selected, it’s time to choose the most flattering shade. A woman should select a shade that is one to two shades darker than her natural skin tone. So, if she has very fair skin, her bronzer need not be any darker than light-medium.
For most women, the trickiest part of picking a shade is selecting one with a suitable undertone for their skin. This can be especially difficult for those with cool or neutral to beige undertones.
Don’t despair; there is little to no difference between a bronzing powder and a pressed powder — those with difficult undertones may have an easier time using a pressed powder like L’Oreal True Match Super-Blendable Powder as an alternative to a product labeled “bronzing powder.”
Once it’s time to apply bronzer, use as little product as possible. Building color gradually is the best way to avoid the beginner’s mistake of over-applying. Bronzer should give skin a sun-kissed flush, so apply to areas of the face where the light would shine if it were directly above — where the forehead meets the hairline, bridge of the nose, tip of the chin, and the apples of your cheeks.
Turning to tools: for powder bronzers, use a medium-sized fluffy angled brush for the most control. Sweep the brush over the powder and tap off any excess before applying.
Sponges or a foundation brush are recommended for applying cream bronzers; apply a small amount of product to the sponge then use a stippling effect to bronze one area at a time. For bronzing liquids, use fingertips to dot and blend –but do so quickly, as these products dry fast.
Make sure to check out the final look in natural lighting. If the bronzer looks too dark, or was applied too heavily, use a clean powder brush (one with densely packed hair) to pick up and blend out the excess product by rubbing the brush in small circular motions. Double-check to make sure there are no hard edges — if there are, blend them out using a slightly dampened makeup sponge.
With the tips and product recommendations above, everyone can enjoy a soft, sun-kissed look without incurring any of the damage that comes from getting a tan from the sun or, even worse, tanning beds.